RFID in Retail
In retail, RFID technology, has moved beyond the drawing-board as retailers such as Google,
Walmart, Virgin, and Coca Cola, which have already implemented RFID for inventory accuracy
and replenishment start to acknowledge the numerous benefits it reaps. The use of RFID readers
will help improve both customer service and back-office functions, speeding up inventory
procedures and in-store processes with real-time information and — crucially — greater
customer satisfaction. In this fast paced world of ours, customers do not like to be kept
waiting at checkouts, so RFID enables them to get through checkouts much quicker;
this goes a long way to improving customer experience.
The implementation of RFID reader and real-time analytics opens up completely new opportunities for
retailers to gain deeper insights into their in-store operations and how to actively manage them.