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January 18, 2016

Bluebird Reveals ‘Next-Gen’ Industrial Tablets and Handheld Computers with Multi-OS Support, including Windows 10

Bluebird to introduce new lineup of tablets and handheld computers at NRF Retails BIG Show, connecting store associates to retail systems for real-time store execution.



Bluebird Inc. (booth 1528/1529), innovator and manufacturer of Bluebird handheld computers, tablets and mobile payment devices, today announced a new lineup of retail-focused, full-touch handheld computers and tablets, among the first in the industry to support Windows 10 IoT Mobile Enterprise with enterprise-grade security and manageability. 

The new product lineup includes the handheld computers EF500, EF500R, EF400 and SF550, and the tablets ST100 and RT100 - connecting everyone, from store managers and store associates to district managers and other field workers, to tools for voice and data applications that they need to communicate and effectively respond to planned and unplanned events throughout the day.

Support for multiple operating systems, including Windows 10 IoT Mobile Enterprise and Android 5.1 Lollipop, enables retailers and other enterprise users to protect their IT investments and migrate applications at their own pace.

“Our latest addition of handheld computers and tablets enables Bluebird to offer a total solution, lowering retailers’ total cost of ownership while improving the customer experience,” says Jangwon Lee, CEO of Bluebird. “Bluebird now has a solution for every user scenario both inside and outside the store’s walls, enabling mobile checkout and shorter response times to customer requests and other situations such as stock-outs and employee callouts. In addition, mobile-enabled managers can access real-time analytics and immediately redirect resources as needed.”




EF500/EF500R Handheld Computer 
Bluebird’s flagship mobile computer combines advanced enterprise-grade functionality and durability with sleek, lightweight design.
ㆍDesigned for inventory management, price control, staff communication, scheduling, order taking, and customer engagement 
ㆍPaired with Bluebird’s EP200 PIN reader, it can be used for mobile POS
ㆍ5" full touch display with damage-resistant Gorilla glass
ㆍIP67 rated -sealed against water and dust 
ㆍDrop specification: 3 ft. 11 in. /1.2 m (standard), 7 ft. 10 in./ 2.4 m (rugged) 
ㆍ2-D imager, 13 MP camera
ㆍWi-Fi and 4G LTE wireless connectivity
ㆍPush-to-talk with crystal-clear audio and noise-canceling technology
ㆍLong battery cycle

EF400 Handheld Computer 
EF400 includes most of the features of the EF500/EF500R but has a 4” display for maximum portability and easy grip, making it ideal in field mobility applications, including field sales and direct store delivery. 

SF550 Handheld computer 
SF550 is a “store manager’s handheld computer/phone” with sleek, lightweight consumer design paired with enterprise-grade performance and technical support.
ㆍOnly available for Android 5.1
ㆍ5.5 in. display with damage-resistant Gorilla glass 
ㆍComprehensive enterprise-ready software support 

RT100 Rugged Tablet
ㆍRugged but sleek 10 in. tablet 
ㆍUse for customer engagement, order taking, and payment processing when paired with 

Bluebird’s chip and PIN device EP200
ㆍOptional smart plugs, including bar code scanner, MSR, smart card reader spin handle strap, POS keypad, etc.
ㆍIP65-rated and 1.5 m drop specification 

ST100 Tablet 
ST100 tablet combines consumer style design with enterprise-grade performance and technical support. ST 100 cannot be expanded with the smart plugs. 


Bluebird’s new tablets and mobile computers will be demonstrated in booth 1528/1529 at the NRF Retail’s Big Show, January 17-19, 2016.


About Bluebird Inc. 
Bluebird is the innovator and global manufacturer of industrial handheld computers, tablets and mobile payment devices, with more than 3,000 customers and 600 partners in over 120 countries. From secure mobile payments to workforce automation and customer engagement, Bluebird’s broad product portfolio spans all markets, connecting people to information wherever they need it. The company is headquartered in Seoul, South Korea, and has local sales offices in the USA and an R&D center in India.