Bluebird, a global leader in enterprise mobile devices, is driving efficiency in logistics with its RFID-based asset tracking and inventory management solutions. Unlike barcodes, RFID can read hundreds of tags simultaneously without line-of-sight, enabling real-time visibility, automated inventory control, and reduced human error.

In an exclusive interview, KJ Baek, Head of Bluebird’s H/W R&D Center, explained that “Bluebird is integrating RFID with AI, machine vision, and 5G to create the next generation of smart devices,” highlighting the world’s first smartphone-shaped enterprise device with a built-in RFID reader, already deployed in leading fashion retail stores. Bluebird’s RFID solutions are also widely used in Korea’s e-commerce sector, European postal services, and healthcare industries.

With 20% stronger antenna performance than competitors, and proven ruggedness through 2.4m drop tests and over 2,000 durability cycles, Bluebird ensures reliability even in the harshest environments. These strengths have positioned the company among the global Top 3 in RFID handhelds, with over 85% of revenue generated from overseas markets.

https://www.hellot.net/news/article.html?no=102677 (2025.06.27)