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Success Story


Sharpening the competitiveness
to the verge of new leap forward

Armed with Bluebird touch mobile computer EF500,
Leroy Merlin has augmented whole workplace with improved productivity and customer satisfaction.


Groupe ADEO is a leader company of Leroy Merlin, which is a global leading company which takes rank with Wal-Mart stores, Inc. and Castorama Dubois. Their business is home improvement and they seek to set the global house in order. An alliance of about 30 autonomous companies in a dozen countries, including Asia, Europe, and South America. The cluster companies are Leroy Merlin, Bricoman, Aki, Weldom, Zodio, Dompro, etc. Leroy Merlin is a home-improvement and gardening retailer serving in thirteen countries. As one of the major home-improvement hypermarket retailers in France, Leroy Merlin provides a wide range of items from small screws to integrated kitchen system. So Leroy Merlin always addresses how they organize various kinds of inventory and rapidly respond to customers. They tried to make a breakthrough while facing challenges such as providing a competitive price, decreasing inventory backlog and meeting smart customers’ demand, and many more.


Employees of Leroy Merlin have to manage over 30 thousand different items everyday. With old VoIP communication and text-based visibility, employees weren’t able to get proper data and engage with customers effectively. Moreover, smart consumers prefer rapid and accurate services so that they can make quick purchasing decisions. Leroy Merlin had addressed how to improve productivity and increase customer satisfaction.


Leroy Merlin was especially keen on the necessity of augmentation on technical equipment for their competitiveness in all aspects. Leroy Merlin was looking for a trusty troubleshooter, which was not just a device provider yet delivered professional guidance, full technical backup, large scale deployment and enterprise-grade customization with concrete action plans. Bluebird has been enabling Leroy Merlin to facilitate new systems through a more comprehensive technical approach. Above all, the EF500 stands out in comparison with global competitors’ models as a competitive touch mobile computer. From the outset of the project to the final deployment, Bluebird effectively achieved with the industry-specific solution and in-depth close management.


Bluebird presented clear directions about what Leroy Merlin was zealous for as well as provided the latest touch mobile computers, the EF500s. With tailored technical support, Leroy Merlin was able to reduce the initializing period to settle down the whole inventory management system and save on investments minimizing the TCO. The store staff of Leroy Merlin have been armed with powerful tools, the Bluebird EF500s, combined with the latest Android 5.x which supports vital enterprise applications. As a result, these features enable associates to save a great deal of time, focus on their own jobs and engage with customers more.


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“Leroy Merlin expressed a high level of satisfaction with the outstanding performance and compact design of the EF500.

We’ve established a partnership with Bluebird for more than 10 years and the company is undoubtedly a trustworthy manufacturer.”

- Laurent Macé, Sales Manager of ADD. Scan part of Groupe Acces Diffusion.